#leapfurther
…And never look back with a Formula-made internal agency or content studio.
Compass
Internal Content Studio: a Case Study
When Compass, America’s largest real estate brokerage by sales volume, was in need of a premium but cost-effective content solution in South Florida (one of its largest markets), we designed and built Meridian, a subscription-based, internal, premium content studio for the industry leader that made ad industry-quality content, seemingly infinite content options, and industry-leading ROI available to its luxury agents for the first time.
01 | The Solutions
What We Did
Brand Design
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Marketing Operations
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Tech Infrastructure
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Brand Design | Marketing Operations | Tech Infrastructure |
Brand Identity
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Web Design
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Content
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Social Media
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Brand Identity | Web Design | Content | Social Media |
What Stood Out
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For the first time anywhere in real estate, Meridian disrupted the traditional, bloated, expensive model of piecemeal content creation by replacing it with a 6 month or 1 year content subscription model for Compass luxury agents, dramatically lowering costs per video without sacrificing quality and actually improving content ROI by aligning it better with luxury agent marketing objectives.
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For large teams of luxury agents at Compass seeking to expand content services to all of their agents, Meridian designed a groundbreaking, self-funded, internal content studio model that would finance itself as a rewards program, distributing costs across all agents in a way where agents with more sales volume acquired more content, at a lower cost.
03 | The Results
12
26%
3x
42%
More Views
More Content
Cost Reduction
New services
Let’s Connect
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66 W. Flagler St.
Suite 900
Miami, FL 33130
(786) 321-7955 -
ATTN: Formula
hello@formula.builders -
ATTN: Stephanie
careers@formula.builders -
ATTN: Andy
partnerships@formula.builders