#revampbetter

…With the powerful structures that Formula puts in place.

Barrellier Group

Brand Revamp: a Case Study

When The Barrellier Group, a collection of prestigious real estate brands in Miami, was in the market for an agency to scale their brands above and beyond more established competition in the area, they called Formula for the job, resulting in a total brand revamp that restructured brand identity and brand strategy, upgraded internal tech tools, streamlined marketing operations, and dramatically expanded the reach of their brands into undiscovered, lucrative sectors untouched by the competition.

01 | The Solutions

What We Did

Brand Design

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Marketing Operations

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Tech Infrastructure

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Brand Design | Marketing Operations | Tech Infrastructure |

Brand Identity

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Web Design

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Content

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Social Media

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Brand Identity | Web Design | Content | Social Media |

What Stood Out

To streamline the usually chaotic process of managing scores of luxury real estate clients, we created a seller dashboard for each client that the Barrellier Group represents in the sale of their home, one that could be accessed in a secure, password-protected page from anywhere in the world. Each dashboard consolidated in one portal what had once been spread across more than a dozen platforms, giving The Barrellier Group and its clientele an easy and speed in the real estate process unmatched anywhere else.

The detailed market and competitor analysis that came with our brand revamp services for Barrellier Group alerted us to the reality that high net worth clientele in Barrellier Group’s target market were being underserved and that market share had not yet consolidated in the hands of a few teams.

Armed with this knowledge and the disruptive possibilities it held, we built a new, third brand for the group named Wall & Main, which for the first time in real estate, specifically targeted high net worth clientele by employing an experienced staff that combined the financial expertise of Wall Street and the in-house team knowledge of Main Street into one team to maximize ROI for Barrellier Group clients in the housing sector in a way no other competitor could.