#launchhigher

…With the industry-leading solutions of Formula.

Realty Plus

Brand Launch: a Case Study

When the founders of Realty Plus, the luxury division of Florida’s largest independent real estate brokerage, needed an agency to help them break through in Miami’s crowded luxury real estate market, they entrusted Formula’s team of innovative design and operations professionals to brand and structure the division with out-of-the-box approaches that ultimately helped Realty Plus stand out and thrive in Miami real estate to the tune of $25 million in sales in just the first six months.

01 | The Solutions

What We Did

Brand Design

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Web Design

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Brand Design | Web Design |

Operations

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Marketing

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Operations | Marketing |

What Stood Out

To attract market share as extensively and quickly as possible in a crowded and competitive Miami luxury real estate market, we created Tropical Insiders, a direct to seller/buyer, exclusive, invite-only rewards program that benefitted members with market insider information, major savings on closing costs, and luxurious home services provided by many of the area’s leading real estate vendors, providing Realty Plus with a committed client base early on in its journey.

To create as wide, powerful and inexpensive a referral base as possible, we designed Referral+, an exclusive, invite-only premier referral partner program unlike any in the industry that rewarded partners on a lucrative, point-based scale that incentivized consistent referral activity, giving Realty Plus a steady strem of revenue it could always rely on.